Head 2 Heels is a father-son duo who build roping dummies. They are made out of PVC pipes for the body and metal for the horns. To evoke the solid, geometric structure of the dummies I created a simple sturdy polygon with horns. The eyes give it a sense of attitude and strength that really maculates the icon. The colors are 'mama red and gold to give is a cowboy look and feel paired with the even-more western feeling Mesquite typeface.